Science for PR aims to help ambitious communications professionals do a stellar job with insights from the most diverse scientific disciplines. If the public relations profession wants to play an important strategic role for the organizations that it serves, it will only succeed in doing so if it is data driven. Science for PR will not only brings scientific insights on how desirable outcomes for internal or external clients can be achieved to the doorstep of communications professionals, but will also provide PR professionals with content that is meant to hone their business skills. No communications professional will achieve much success with any communications campaign if he or she does not know how to manage a project, project ROI and delegate work, to just name a few examples.
Science for PR was founded by Jo Detavernier who is the editor-in-chief of the site. Jo worked in Brussels communications consultancy agencies for eight years before moving to Texas in 2015. Jo is an APR and SCMP accredited communications consultant with special expertise in corporate communications, content marketing, public affairs and crisis and issue management. He is a VP and Partner with Manzer Communications, an independent Austin, TX based PR consultancy.
An Editorial Advisory Board (EAB) assists Jo Detavernier for all matters of planning and strategy. The EAB has amongst its members academics, communications practitioners and popular science journalists:
- An-Sofie Claeys is an Assistant-Professor in Communication Sciences at the Catholic University of Leuven.
- Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management.
- Liesbeth Gijsel is Editor in Chief of the Flemish popular science magazine Eos Psyche&Brein. She is also the coordinator of the citizen science platform ‘Everybody a scientist’ at Cascade publishers.
- Ans Hekkenberg is Head of Communication at Centrum Wiskunde & Informatica, the Dutch national research institute for mathematics and computer science. She is also a freelance science writer for Dutch newspapers and popular science magazines.
- Minna Logemann is Professor of Practice at Aalto University, School of Business. She is also a Partner in the Philadelphia based PR consultancy agency Transforma Corp.
- Muriel Mathis is Director Global Communication at Trend Micro. She has been among other things Director Corporate Affairs and Communications at JTI and Director Internal and Marketing Communications Europe at Smith & Nephew.
- Terrence Metz is Principal at MG Rush Professional Facilitation Training. Before he was President at Morgan Madison and Company and Vice President at The Chicago Group.
- Olga Mayoral Wilson is a Senior Lecturer of Public Relations at Texas State University.