About us

Our mission

Science for PR aims to help ambitious communications professionals do a stellar job with insights from the most diverse scientific disciplines. If the public relations profession wants to play an important strategic role for the organizations that it serves, it will only succeed in doing so if it is data driven. Science for PR will not only brings scientific insights on how desirable outcomes for internal or external clients can be achieved to the doorstep of communications professionals, but will also provide PR professionals with content that is meant to hone their business skills. No communications professional will achieve much success with any communications campaign if he or she does not know how to manage a project, project ROI and delegate work, to just name a few examples.


Our team

Jo DetavernierScience for PR was founded by Jo Detavernier who is the editor-in-chief of the site. Jo worked in Brussels communications consultancy agencies for eight years before moving to Texas in 2015. Jo is an APR and SCMP accredited communications consultant with special expertise in corporate communications, content marketing, public affairs and crisis and issue management.   He is a VP and Partner with Manzer Communications, an independent Austin, TX based PR consultancy.

An Editorial Advisory Board (EAB) assists Jo Detavernier for all matters of planning and strategy. The EAB has amongst its members academics, communications practitioners and popular science journalists: